Tim
Founder & curator, Easy Street Markets
Background
I'm a GTM engineer based in South Africa, building outbound and content systems for B2B SaaS companies with AI and automation. I rebuild expired domains with original authority into content brands that solve navigation problems for specific audiences.
I acquired the lapsed easystreetmarkets.com domain in 2026. It had been an online wildlife merchandise store run by other people in Gainesville, Florida, for about twenty years before going dark in 2023. I did not buy that business and I have no connection to it. What I bought was an expired domain that people still visited, and I rebuilt the site from nothing.
I rebuilt it as a wildlife occurrence directory rather than another storefront, because the question people actually type is whether an animal lives in their state, and there was no good answer for that built on real observation records.
What I Actually Do Here
I build and maintain the data pipelines that generate the animal and state pages from iNaturalist, GBIF, and IUCN records, and I decide what the site will and will not claim. The pages are generated rather than typed one by one, and the prose is drafted by AI models working from the records and then checked against them. Nothing publishes until I review the batch. I have written up exactly how that works on the methodology page, because a byline on twenty thousand pages should come with an explanation.
What is mine is the sourcing, the thresholds, and the decision to publish "no records" when that is what the data says.
I should be straight about the products. There are thousands of them, pulled from public retailer listings, and I have not personally handled every one. What I do control is that no seller pays for placement, that nothing ranks higher for offering a bigger commission, and that the products I print and sell myself are labelled as mine.
Areas I Know
- Programmatic SEO and content-driven directory sites
- Species occurrence data (iNaturalist, GBIF) and how to read its gaps
- Conservation data sourcing (IUCN Red List)
- Creative Commons licensing and attribution for wildlife photography
- Wildlife merchandise markets (apparel, print-on-demand, affiliate networks)
- Outbound GTM systems for B2B SaaS
Posts I've Written
Get in Touch & Verification
If you run a wildlife art brand, a conservation nonprofit, or a zoo/museum gift shop and want to talk about placement, partnerships, or wholesale, or if you're a wildlife fan with a product recommendation or a correction on any of our animal pages, I read every message at tim@easystreetmarkets.com.
You can also verify my background and follow my other projects here: