🌿ESM

Tim

Founder & curator, Easy Street Markets

Background

I'm a GTM engineer based in South Africa, building outbound and content systems for B2B SaaS companies with AI and automation. I rebuild expired domains with original authority into content brands that solve navigation problems for specific audiences.

I acquired easystreetmarkets.com in 2026. It had been an online wildlife merchandise store for twenty years before going dark in 2023, supplied by Atlas Screen Printing in Gainesville, Florida. The domain still had traffic, business citations across Yellow Pages, Superpages, and BBB, and an audience who kept visiting long after the store stopped selling. I rebuilt it as a comparison directory because that is what the wildlife merchandise market has always needed and never had.

What I Actually Do Here

I write the editorial content, curate the product lineups, maintain the animal database (species, conservation status, educational facts), and decide which brands earn placement. Every product on this site was added because it met a specific bar: recognizable as the animal it depicts, produced on quality materials, and sold by a vendor that meets our transparency standards.

I don't accept payment for placement. I don't feature products because a vendor offered a higher affiliate commission. When I recommend a print method or a brand, I have verified it myself.

Areas I Know

  • Programmatic SEO and content-driven directory sites
  • Wildlife merchandise markets (apparel, print-on-demand, affiliate networks)
  • Conservation data sourcing (IUCN Red List, AZA, USFWS)
  • Public domain wildlife illustrations (Biodiversity Heritage Library)
  • Outbound GTM systems for B2B SaaS

Posts I've Written

    Get in Touch & Verification

    If you run a wildlife art brand, a conservation nonprofit, or a zoo/museum gift shop and want to talk about placement, partnerships, or wholesale — or if you're a wildlife fan with a product recommendation or a correction on any of our animal pages — I read every message at tim@saaschoice.co.

    You can also verify my background and follow my other projects here: